Just like any gold mine, website is one of those revenue sources that is subject to change with time. Due to rapid evolving web technology, it is imperative that you have a website that will fit-in on the Internet especially if you desire to establish a reliable online presence.
Whether you own a personal website or a business website; much of your success in reaching many audience is tied to the structure and appearance of your site.
Nowadays most people will judge the credibility of a company by just looking at the design of their website. Thus it is highly necessary that at anytime, you have a website with proper design, navigation, and content that are relevant to your users. This will help improve your user experience and stimulate confidence in your business. You don't need to be a programming whiz in order to detect when your website needs a facelift. Below are five signs that it is time to redesign your website.
Slow loading time
Studies show that 40% of people visiting a website especially for the face time will abandon the site if it takes more than three seconds to load thus we can conclude than an average user of the internet expect a web page to load at most 2 seconds. A slow loading time will not only irritate potential customers or users but will also affect your ranking by search engines.
If your website takes more than 3 seconds to load, then you certainly need a redesign and you can do well to get a developer to the job if you are not one.
Due to the rapid change in Web design trends, it is now very easy for visitors to spot outdated information on a website.
Apart from the fact that a website that was updated 10 years ago will obviously look old, certain other information such as copyright details or the way your introduction is structured can easily give your website away.
Simplicity and ease of accessibility should be your focus whenever you whenever you are planning your site navigation. Most times a poorly navigated website may not be obvious to the owner but there are still certain indications that point at it. For instance contents are not easily accessible to visitors due to your site structure or having too many content without a simple organisation are pointers to a poorly navigated website.
Poor navigation can annoy visitors who may have no choice but to look else where thus making you loose potential customers and users.
Social media integration
Social media integration is good way to stay connected with your customers or users online and maintain an online presence. In case you old corporate site does not have this feature, this is a good time to redesign it and include it so that your website will look innovative.
The use of social media with your website is a good way to interact with users and gain an understanding of their views and experiences in order to maximise your online presence and make your brand more popular.
Recently, a report by Small Insights showed that 20% of Google searches are made on mobile devices. The number is even greater with local searches. For instance, in US alone, 25% of Internet users only browse with their mobile phones. In some places especially Africa, there is a greater percentage of internet who have no access to desktop computers and thus their only means of using the Internet is through their mobile devices.
This reveals that a website is incomplete if it is not mobile friendly. Hence, if your website is not fully optimized for mobile, then it is time you consider redesigning it.
Remember your website design is as important as your business itself. It is the hub of your online activity and as such, first impression always matters to every visitor. By making the necessary changes to your website structure and appearance, you are inevitably increasing the credibility of your business and also building trust among your users. What better way to stay ahead of your competitors and rank better if not by making that redesign that your website has always needed.